Work

Twenty years, one mission, six strands. Each strand attacks the same gap, between what is known and what people are able to know, with a different set of tools.

• Life Sciences

  D:CAM and GME:X: modular medical content that cut cost and time-to-market by 80% and reached 50,000+ healthcare professionals across four markets.

• Education

  Adaptive teaching before AI made it fashionable: (PBL-SGT)-Fusion, five years as a Clinical Teaching Fellow, 500+ professionals taught through WatMed Educational.

• WatMed Media

  The social media health broadcaster that started it all, founded in 2015: direct-to-public health communication, and the springboard to Sky News, the BBC and LBC.

• Broadcast

  Health contributor for Sky News, the BBC and LBC from 2015 to 2021, with an estimated 110 million+ cumulative broadcast impressions through the defining moments of COVID-19.

• Research

  Three theses, one thread: how people learn, and how knowledge actually moves. The flagship finding: the shift from a deferrer society to a referrer society.

• Reflections

  Reflections on my practice, written in the open: what happened, why it mattered, and what I changed. Structured, dated, and used for appraisal.